FEB. 2021

marketing resources to help you build your brand

A strong visual identity is a crucial component of a successful brand. Before your audience knows anything about you, your overall aesthetic has the power to shape perceptions and make an incredible impact.

So this month, I'm sharing:

▪ Insider tips to help you elevate your brand photography

▪ My Q&A with Kaysha Weiner, who shared her favorite brand-building tools

▪ Examples of inspirational logo and brand redesigns

- Alison

5 WAYS TO ELEVATE YOUR BRAND PHOTOS

For over 10 years, Kaysha Weiner has photographed some of the most innovative and high-end brands in Southern California. This month, she shared her inspiring story with me. As Owner & Photographer at Kaysha Weiner Photographer, she knows exactly what entrepreneurs need to start, run, and grow their businesses. Read Kaysha's story to learn how she built her thriving company.

One of the most thought-provoking books on startups, Zero to One by Peter Thiel will challenge you to build the future and find value in unexpected places.

Sharing a monthly roundup of inspiring articles & campaigns:

▪ When building a business, there are many important things to consider. Hint - one of them is a unique brand identity.

▪ In recent years and especially during the pandemic, many brands have invested in visual redesigns. Check out some great examples from BMW & GoDaddy.

▪ There are several benefits to creating a new identity or updating your logo, but many brands fail to consider the value of legacy. What happens? They all end up looking the same.

▪ The New York Yankees have one of the world’s most recognizable logos. But do you know the origin? The story may surprise you! And in case anyone is wondering - there are 43 days until Opening Day!

▪ Visionary business owners recognize the importance of sharing their ideas with others. Having someone in your corner to help you talk things through is key to turning concepts into reality. And persistence in the creative process is often why your best ideas are usually your last.

ABOUT ALISON

As a marketing leader who specializes in building brands from the ground up, my passion is helping growing companies reach their untapped potential.

EXPLORE MY MARKETING SERVICES

Marketing Excellence for Passionate Brands

Forwarded this email? Subscribe to The Current here.

Unsubscribe