JAN. 2021

marketing resources to help you build your brand

Welcome to The Current! With this newsletter, my goal is to provide useful marketing tools for aspiring entrepreneurs and growing businesses. Each email is a letter to you.

Here's what you can expect:

▪ Monthly marketing resources to help you build your brand

▪ Interviews and actionable advice from industry-leading business owners

▪ Forward-looking news and trends

In my first article, I'm reflecting on the past year and all that we gained. Thank you so much for reading!

- Alison

WHAT WE GAINED OVER THE PAST YEAR

Each month, I’m interviewing inspiring business owners. We'll discuss their entrepreneurial paths and share advice for scaling startups. This month, I sat down with Paul Oakley, Founder & President of Tiny Mighty Communications, a PR agency based in Nashville, TN. Discover Paul's top 3 tools that helped his agency become more efficient.

With actionable frameworks to help you streamline business operations, Traction by Gino Wickman is a must read for both entrepreneurs and business leaders.

Sharing a monthly roundup of inspiring articles & campaigns:

▪ Building a strong brand is key to success. Whether you’re developing a new product or building your brand image, here are three branding assumptions to avoid.

▪ 2020 accelerated the need for impactful digital experiences. See the 7 digital marketing trends that are shaping the year ahead.

▪ Looking for some next-level design, storytelling, and landing page inspiration? Check out the NHL’s newest hockey team, the Seattle Kraken’s brand guide.

▪ And finally, discover this year's exciting graphic design trends to help you elevate your future campaigns.

ABOUT ALISON

As a marketing leader who specializes in building brands from the ground up, my passion is helping growing companies reach their untapped potential.

MY PHILOSOPHY

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