MAR. 2021

monthly marketing resources to help you build your brand

When it comes to marketing channels, we have an abundance of choices. While it's great to have options, selecting those that will drive the most impact on your business isn't always easy.

In this issue, I'm sharing:

▪ 5 questions to ask before launching your content distribution strategy

▪ How Founder & Principal Jeff Parker built his agency, AkinsParker

▪ My favorite business book I've read so far this year

Thanks so much for reading!

- Alison

HOW TO SELECT THE RIGHT MARKETING CHANNELS

I was honored to sit down with Jeff Parker, Founder & Principal of AkinsParker this month. He leads a full-service creative agency with offices and teams in California, Florida, and Great Lakes, whose relationship-driven approach has made them trusted partners to inspired companies nationwide. Learn how Jeff grew his agency and discover his top 4 efficiency-driving tools.

Is it too early to say it's my favorite book I've read this year? The E-Myth Revisited by Michael E. Gerber will not only transform the way you think about your ownership role, but encourage you to build a sustainable growth model for your business.

Sharing a monthly roundup of inspiring articles & campaigns:

▪ The best marketing strategies utilize the right channel combination. Explore this great list of digital channels to add to your 2021 marketing mix.

▪ Considering building a personal brand? Whether you’re a business owner, marketer, or executive, here’s why you should.

▪ Learn why it’s critical to adapt your brand story across platforms.

▪ And last but not least! From defining your value proposition to tactical execution tips, here are 42 (yep, 42!) ideas to fuel your small business marketing strategy.

CONNECT WITH ALISON

Do you or someone in your network need additional marketing support? Let's connect!

CONNECT WITH ALISON

Do you or someone in your network need additional marketing support? Let's connect!

MAKE AN INTRODUCTION

Marketing Excellence for Passionate Brands

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