APR. 2021

monthly marketing resources to help you build your brand

Back in January of this year, I launched my brand social media channels. Not only has it given me a greater perspective as a business owner, but it's allowed me to test content in ways I never had before. My hope is that you might take something useful away from my experience.

In this issue, you'll find:

▪ My top 5 lessons from posting on social media for 12 weeks straight

▪ How Susan Deng, Owner of PB Industry built her $40M company

▪ Creative marketing tips & project management tools

Hope you’re having a great week!

- Alison

5 LESSONS LEARNED FROM 12 WEEKS OF POSTING

It was a pleasure talking to and learning from Susan Deng, Owner of PB Industry. Based in Chino, CA, PB Industry provides comprehensive solutions for environmentally responsible recycling of IT assets, serving global customers across North America, South America, Europe, South East Asia, Korea, and Japan. Read Susan’s incredible story and learn how she built her $40 million company.

Sharing a monthly roundup of inspiring articles & campaigns:

▪ If you’re into podcasts, this episode from Elevate with Robert Glazer on Changing Your Mind and Saying No gives insightful tips for fostering creativity.

▪ Before Chipotle was a household name, they had little budget or brand awareness. Learn how they developed creative marketing solutions when first starting out.

▪ Whether you’ve recently entered Q2 or want to finish strong in Q4, check out this list of 2021 marketing trends to spark some fresh content ideas!

▪ And finally, as your business scales, it’s important to have the right project management tools. To help you stay organized, check out a few of my favorite platforms - Monday & ClickUp.

Even if you're not into running 100 miles at a time for fun, there's so much you can take away from Can't Hurt Me by David Goggins. As an ultra-marathon runner and retired U.S. Navy SEAL, he inspires and motivates with his incredible work ethic and life story.

CONNECT WITH ALISON

Do you or someone in your network need additional marketing support? Let's connect!

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Marketing Excellence for Passionate Brands

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